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Shiseido Americas Buys Giaran

Artificial Intelligence enters the beauty space

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By: TOM BRANNA

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Shiseido Americas Corporation has acquired Giaran, Inc. (“Giaran”), an award-winning, data-driven company with leading technology in artificial intelligence (AI) platforms, to transform the consumer experience and take personalized beauty to the next level. Terms of the transaction were not disclosed. Founded in 2016 as a spinoff from Northeastern University’s Synergetic Media Learning Laboratory by Raymond Fu, Giaran is powered by AI technology, such as computer vision, big data and augmen...

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